Evoke Media engaged with Estia Tuition ahead of its brand launch. With customers already using Estia Tuition, the goals of the content marketing strategy were to support the paid digital ad spend with organic content as well as create a sense of community to support customer retention. Knowing that purchase intent for the tuition product would be lower over the school summer holiday, Evoke Media created a 6-week campaign, #CampEstia, which brought the brand mission to life; making private tuition accessible to all through the provision of free tuition to students and parent-teacher support in weekly webinars.