As the summer months approach and the general pace of the business world slows, we’re seizing the opportunity to launch our pro bono PR service.

Working remotely has opened up a world of possibilities for those with itchy feet, excited to explore but not wanting to give up their careers to travel. Our Director tells us what this means to her.

The rise of open AI, like Chat GPT, has undoubtedly changed how we communicate and interact with technology. While the benefits and uses of this technology have been discussed in recent weeks, it has also raised concerns about its impact on the PR industry and those who work in it.

Our Content & PR Executive Flora uncovers what remote working in Mallorca has been like, as she is basing herself there for the next six weeks.

At Evoke Media, we are pleased to see the UK government taking steps to provide more support for parents in the Spring 2023 budget. As a women-led small business, I understand first-hand the importance of childcare cost support for working parents.

For us, digital PR is taking traditional public relations practices and translating these for the digital world we now find ourselves heavily relying on. Traditionally PR was the practice of telling a brand story through the medium of news outlets, publications and speaking opportunities. Over the years PR had to become more creative as column inches became more and more competitive to secure - remember flash mobs?!

As we wave goodbye to the first month of 2023, it's a great time to take stock of our goals for the new year and evaluate our progress; are we effectively keeping up with our resolutions? Or, now that the festive period is over and the daily grind has resumed do some of our goals no longer fit?

It is refreshing when brands recognise that they have distanced themselves from their original and inherent brand values. This is exactly what @Instagram has recently admitted to after its head, @AdamMosseri, posted a reel onto his profile detailing that the ‘Instagram Shop’ will no longer be included in the navigation when February begins.

As we close the book on 2022, the world prepares itself for a new year, and with it, a whole new set of marketing trends and keywords.

It’s that time again - you are winding down for one of the best times of the year. With competition not only embraced during the family monopoly but in the inevitable mulled wine and pigs in blanket consuming, it is easier than ever to put the thought of routine, juice cleanses or Couch-to-5k to the back of your mind.

Are you ignoring this game-changing content marketing platform?

It all begins with an idea. Evoke was an idea born straight from a perfect storm that happened in early 2018.