Evoke partnered with The Boardroom Climbing on the launch of their new London climbing wall in Wimbledon.

We created a launch strategy engaging local and national media, securing partnerships with household names in the outdoor industry and local businesses in the area. Community is a huge part of what makes a climbing wall successful, so this was the cornerstone of our communications strategy.

Highlights of the project include securing a feature on Catalyst Climbing’s YouTube channel (47.5k subscribers) which amassed 35k+ views in just over a week. We also secured £1,752 worth of prizes for a giveaway at the launch event from brands such as Rab, Black Diamond and Tenzing plus many more. Also included was a free trip to Spain for a long weekend of climbing, sea and sun!