Overnight Angels Crew are a luxury menswear line conceputlised by Def Leppard bass player, Rick Savage.

Evoke launched the brand with a fully integrated marketing campaign, focusing on PR and social media to maximise the brands profile. We worked with the team to create a website and content that best communicates the brands values.

Working with an organic marketing strategy we have seen huge increases in engagement across the social media platforms that we are maximising with paid social campaigns to drive sales from the engagement.

The brand is still in its infancy and we expect to see results continue on the current upward trajectory.